I believe that photography has the power to change the world. A single photograph can change your life, my life and the life of everyone else and has already done so many times over. Photography can ease the burdens that we experience just by living. It can celebrate our greatest and most profound moments. Or just acknowledge the little things in life. Photography heals. I have experienced this over and over in my work with Now I Lay Me Down To Sleep. A premature child may not come home from the hospital and a photograph allows this child to live on and the parents to have a visual remembrance.
I believe that small businesses will play a critical role in the environmental challenges to come. Our country has gone from local business, to big box business and now it is cycling back around to the local business. We can no longer afford to outsource and be wasteful of our resources and capital; environmental and human. It is the small business who has the ability to change quickly and rapidly and is focused on the welfare of their community. We can lead the pack and force the changes necessary.
I believe in the power of love, it is what drives my life. Love for the environment, photography, small business, my family and friends, my way of life, food; I could go on and on. My list is endless. Love allows us to be bigger than ourselves and to achieve things we never thought were possible. Love also highlights the little things that make life so very worth living. John Lennon said it best “what the world needs now is love.” I believe it. The more the merrier and the sooner the better.
I believe in understanding leverage points. Those little things that can be tweaked that will change an entire process. From understanding how to organize your email to connecting with the right messaging. We need to understand our own leverage points in order to achieve our destiny. I hate wasting my time, resources, creativity, sleep and money on things that don’t serve my mission; the grand design I have for my life. So I believe in figuring those things out.